As important as it is to connect with mobile shoppers, today’s most successful retailers understand that connectivity is not an end in itself. They know that just as important is the networks’ ability to help collect and analyze customer information to assist retailers in proactively personalizing the sales experience.
The backbone of this advanced technology is an efficient network. Retail networks need to be complemented with forward-looking enhancements that result in a more adaptable, reliable, and flexible wireless system. With the rapid pace of technological change and the increased number of requests from business customers, technology professionals in the retail industry often struggle to identify which solutions are needed to prepare for the next three to five years. This paper outlines the key trends shaping the unique needs and demands of the wireless network in retail today. It is essential reading for retailers searching for ways to leverage their wireless networks to deliver compelling experiences for connected shoppers.