The Biggest Brands in Retail and Technology are Converging in One Place: NRF Retails Big Show 2018

January 11, 2018 Lisa Yeaton

Create the Ultimate Personalized Shopping Experience for Your Retail Brand

It should come as no surprise during this time of digital transformation that the retail market is also undergoing a transformation. For brands and brick and mortar stores to experience success today and tomorrow, they must adjust and understand new opportunities and innovations to evolve their business. As a result, there has never been a greater time for retailers to create the personalized shopping experience for their customers! Next week at NRF Retail’s Big Show 2018, you can stop by Extreme Networks booth, #1204, and learn how we are helping our customers personalize their guests’ shopping experience.

What Do Retailers Get Out of NRF?

NRF is 'Retail’s Big Show' because the biggest brands in retail and technology attend and present. Retailers can’t afford to miss this event because:

  • The content and sessions will provide insights to drive brands' future decisions
  • Exhibitors, including Extreme, showcase the latest retail technology and innovations
  • Colleagues, competitors, and collaborators network and share their thoughts for three whole days
  • Industry leaders inspire attendees and transform your perspective on retail with powerful presentations

Industry-leading retail and IT professionals will come together in New York City to discuss the latest innovations driving change in the industry. Extreme is excited for these discussions; we're particularly excited to introduce the retail industry’s largest tradeshow audience to our newest solutions that combine the technologies from our recent acquisitions of Zebra WLAN, Avaya Networking, and Brocade SRA.

What Will Extreme Have on Display?

At the event, our expert staff will discuss with you how to augment your network infrastructure, optimize the key operations and assets of your business, and deliver a value-add experience to your customers. We’ll do this by showcasing our simple, secure, intelligent networking solutions for retail, including our newest contextual guest engagement solution, ExtremeGuest, which enables IT teams with powerful business benefits, including:

  • In-store wireless solutions to help you connect with guests
  • Understand customer application preferences to deliver a premier brand experience
  • Guest demographic analytics to create personalized guest engagement
  • Granular location-based data of patrons and associates, connecting patrons with associates quicker, or to send location-based offerings to in-store patrons

Our second demo features ExtremeLocation, which is a resilient and scalable cloud-based location and analytics solution. ExtremeLocation scales to thousands of branch sites and access points while capturing extensive real-time and historical location analytics over a range of location resolution using BLE and Wi-Fi. This can provide powerful, real-time location analytics to retailers. During this demo, we’ll explain how ExtremeLocation empowers retailers to create a personalized shopping experience for each of their guests by using granular location services, extending omni-channel, and connecting in-store associates with shoppers.

Some Added Benefits of Visiting Booth #1204

In addition, we’ll have a special guest at booth #1204 on Monday 1/15 from 2:30-4 pm! For the second year, we’re thrilled to announce Extreme will be hosting an active NFL player in our booth. This year, we are excited to welcome two-time Super Bowl winning quarterback Eli Manning of the NY Giants to our booth. Make sure you swing by to meet Eli and get your picture taken with him!

If you don’t want to miss the chance to meet the ‘New Extreme,’ visit us at NRF booth #1204 during the show! Let us show you how we empower retailers with powerful, and comprehensive, guest and associate location analytics to deliver a personalized in-store experience, which enhances their brand, connects associates with shoppers, and generates customer loyalty.

Plus, if you pre-register for an onsite demo now, you’ll receive a $25 gift card to the NFL Shop when you complete the demo onsite. Click here to register for the demo!

If you aren't attending NRF this year, be sure to learn more about how Wi-Fi and Wi-Fi analytics are transforming today’s retail store with these resources: 

About the Author

Lisa Yeaton

Lisa Yeaton is a Digital Content & Communications Marketing Specialist at Extreme Networks. Lisa was previously an intern on the Vertical Solutions Marketing Team. Lisa earned her BSBA and MBA with concentrations in management and marketing from the University of Massachusetts Lowell.

Follow on Twitter More Content by Lisa Yeaton
Previous Video
Game Changers: Extreme Networks at Super Bowl LII
Game Changers: Extreme Networks at Super Bowl LII

Hear Norman Rice describe how Extreme Networks is an IT game-changer and how our technology is involved in ...

Next Article
Enterprise Hybrid Cloud Connectivity Options
Enterprise Hybrid Cloud Connectivity Options

Hybrid cloud connectivity attributes can be defined both in terms of the underlying infrastructure and the ...