Interaction is at the core of all positive user experience. It enables you to probe the soul of your customer and leave them always asking for more.
Every manager and business person is constantly seeking user engagement. Good things happen when users are active and engaged, whether those users are guests, students, patients, buyers, sellers, constituencies, or employees. Through user interaction, you can provide better service, improve retention, upsell, collect valuable data, and increase revenue. Today the most valuable tool for engaging with users is the smart phone app.
Many sporting venues, colleges, shopping malls, hospitals, and even cities already provide mobile apps to help their users. These apps offer guides, maps, schedules, forums, services, videos, and online support. Some of the newer apps include links to eStores.
We’re interested in what makes a good mobile engagement app, whether you are an enterprise implementing the app or a user. What are the best and worst features? Do you monetize them? Take our short survey and you could win one of two Amazon Echo Shows.
About the Author
As the Director of Vertical Solutions Marketing at Extreme Networks, Bob Nilsson leads the Extreme Networks strategy and programs for vertical markets including Healthcare, Higher Education, K-12 Education, Federal/State/Local Government, Retail, Hospitality, and Transportation and Logistics. He has over 30 years of experience in marketing IT systems to Global 1000 companies worldwide. Before joining Extreme Networks Bob was VP Marketing at Clear Methods. Prior to that Bob held senior marketing positions at Digital Equipment and HP. Bob holds an SB degree in EE from MIT and MBA from Columbia Business School.Follow on Twitter More Content by Bob Nilsson