Student Recruitment Software – Helping You Win the Race for Top Talent

September 30, 2015 Bob Nilsson

The competition for student applicants is getting stronger and the traditional enrollment pool is shrinking. As colleges and universities struggle to attract enough top candidates to meet enrollment goals, the pressure is on for admissions officers. Consider this: on average institutions spend $384 to recruit an applicant, $654 to recruit an admitted student and a whopping $2,231 to recruit an enrolled student. Not to mention that private schools spend approximately 2.5 times as much as public schools to recruit applicants and admitted students, and nearly four times as much to recruit an enrolled student.


Institutions cannot afford to struggle with planning, managing and measuring effective recruiting and admissions programs. Effective recruiting is important now more than ever, which is why a growing number of colleges and universities are turning to technology to better manage the admissions process.


With that being said, the benefits of student recruitment technology extend far beyond increasing operational efficiency. Recruiting software has proven incredibly powerful in helping to market to and attract prospective students. Today’s generation of college applicants increasingly rely on technology as a form of communication, and colleges and universities can better attract and recruit the best and brightest from today’s creative and tech-savvy talent pool by leveraging these innovative tools.


With so many education technologies out there, it can be a job in and of itself to find the right recruiting software for your organization – here’s a look at a few vendors with student recruiting solutions.



  • Allows recruiters to spend less time on administrative tasks and more time engaging prospective clients
  • Can be used as a stand-alone solution or with one of Jenzabar’s higher education ERPs
  • Allows recruiters to manage the entire recruitment process with one unified tool
  • Personalizes communications to help reach the best-fit students with the right message
  • Tracks performance and increases yields
  • Minimizes administrative work
  • Identify gaps between current and desired levels of recruitment performance
  • Benchmarks current efforts against proven recruitment practices
  • Streamlines communication, application and enrollment process
  • Helps recruiters engage with the right students at the right time
  • Distributes regular emails directing recruiters to what students they should engage with and what information is most important
  • Provides custom print-on-demand materials to allow recruiters to focus on building relationships
  • Produces regular reports that track staff progress in interacting with potential applicants
  • One-click-to-access online forms
  • Lowers recruitment costs and ensures timely communications
  • Manages events from start to finish by creating attractive registration forms, sending invitations and tracking RSVPs and attendance
UNIT4 Campus
  • Manages the day-to-day activities of current administrators, faculty and students, current and prospective
  • Allows users to meet changing demands such as regulatory changes, emerging technology and competitive pressures to recruiting new students


In addition to specialized student recruitment software, an increasing number of university administrators and admissions officers are turning to social media to bolster their recruiting efforts. With 98 percent of U.S. universities on Facebook, 84 percent active on Twitter and 72 percent of incoming high school seniors reporting that they research their prospective colleges on social media sites, a growing number of institutions are realizing the impact social has on the recruiting process. In fact, a recent Kaplan survey found that 29 percent of admissions officers have Googled prospective students and 31 percent have looked up applicants on Facebook or other social media profiles. The benefits of social media recruiting are wide-ranging. It does not require a substantial financial investment, can produce a better quality of recruit, can reduce time-to-recruit, and many well-known schools such as Tufts University, Johns Hopkins University and Duke University have incorporated this medium into their recruiting strategies.


Whether it’s social media or CRM software, recruiting software technology is having a growing impact on the college admissions process. In recent years, the conversation about admissions has largely been focused on the trend away from successful student matriculation and the finding that only 59 percent of students beginning college will earn a degree within six years. It’s time for admissions officers to recognize the need to successfully recruit students before they can retain them.


For more on student retention software, see my blog, 74% of Schools Have A Student Retention Problem [Infographic].

The post Student Recruitment Software – Helping You Win the Race for Top Talent appeared first on Extreme Networks.

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